Released on: November 28, 2007, 2:40 pm

Press Release Author: BlueStar

Industry: Computers

Press Release Summary: The M-Class Mark II offers the power and performance required
in industrial environments, the reliability demanded in commercial applications, and
a small footprint where space is a consideration.

Press Release Body: Florence, KY-November 28, 2007-BlueStar, the leading innovator
in solutions-based distribution for Auto ID, Point-of-Sale, RFID, and Mobility
products, is announcing its distribution of the new Datamax M-Class Mark II compact
industrial-strength printer series.

The M-Class Mark II offers the power and performance required in industrial
environments, the reliability demanded in commercial applications, and a small
footprint where space is a consideration.

"The M-Class Mark II series raises the bar for thermal and RFID printers with its
high performance, broad range of value-packed features, and industry-leading
warranties," says Doug Hall, Vice President of Marketing for Datamax. "This series
has been designed to meet today's productivity, profitability, and
low-cost-of-ownership priorities, and is a clear choice for the demands required in
the most diverse applications."

This printer features a solid die-cast metal construction, large graphical display,
and modular design. The solid cast metal chassis and durable steel cabinet offer
rugged and reliable performance; the easy-to-use graphical display makes navigation
through menus quick and simple for any level user, while the modular design offers
flexibility to quickly replace parts in the field or install options to meet
changing business requirements.

In addition, the M-Class offers direct thermal printing of bar codes, text, and
graphics on demand; batch printing; a thin film printhead with IntelliSEAQ
(Sequenial Energy Adjustment for Quality); a die-cast aluminum frame; and Serial
RS-232, Parallel, and USB ports.

"I believe Datamax has hit a home run with its introduction of the M-Class Mark II
printer, with its ability to interface with existing systems for seamless
integration," says Mark Fraker, VP of Marketing for BlueStar.

About Datamax
Datamax, subsidiary of Dover Corporation (NYSE: DOV), is a global leader
specializing in the design, manufacture, and marketing of products for bar code and
RFID labeling, including thermal demand printers, label, ticket and tag materials,
and thermal transfer ribbons. Headquartered in Orlando, Florida, Datamax has
representative offices throughout the United States and in Singapore, China, and the
United Kingdom, as well as label converting and preprinting facilities in Robinson,
Illinois. Datamax markets its products exclusively through a network of resellers in
more than 65 countries worldwide. For more information, go to www.datamaxcorp.com.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data
collection, radio frequency identification (RFID), and wireless mobility products.
BlueStar works exclusively with VAR Partners, providing them with complete solutions
at competitive prices. The company brings unequaled expertise to the market, offer
award-winning technical support and is an authorized service center for a growing
number of manufacturers. For more information about BlueStar, please contact a
BlueStar sales representative or log on to www.bluestarinc.com.


Web Site: http://www.bluestarinc.com

Contact Details: Kacey King
BlueStar
800-354-9776
kking@bluestarinc.com